NAIDOC 2026

This year's NAIDOC theme is 50 years deadly.

For 50 years, NAIDOC Week has celebrated the strength, resilience and culture of First Nations communities.

Our founding director, Tezzi, is a proud Wiradjuri woman and her connection to Country and culture guides our business. From sourcing native ingredients from First Nations growers, to how we create and share our pet food, we’re committed to supporting and honouring Indigenous knowledge, community and history. As a Blak owned business, NAIDOC Week is something we genuinely care about and celebrate.

So… what are you doing for NAIDOC Week? Supporting your team, your community and the pups in your care? We’ve got treats and kibble sorted. Let’s celebrate together, not just this week, but always.